{"id":6570,"date":"2022-04-03T17:33:51","date_gmt":"2022-04-03T17:33:51","guid":{"rendered":"https:\/\/confrariadovinhodoporto.com\/what-is-the-port-innovation-spectrum-is-it-about-to-change-dramatically\/"},"modified":"2022-04-12T17:31:19","modified_gmt":"2022-04-12T17:31:19","slug":"quel-est-le-spectre-de-l-innovation-portuaire-est-il-sur-le-point-de-changer-radicalement","status":"publish","type":"post","link":"https:\/\/confrariadovinhodoporto.com\/fr\/quel-est-le-spectre-de-l-innovation-portuaire-est-il-sur-le-point-de-changer-radicalement\/","title":{"rendered":"Quel est le spectre de l’innovation portuaire? Est-il sur le point de changer radicalement?"},"content":{"rendered":"

\"Quel<\/span><\/div><\/div><\/div><\/div><\/div>

Cet article a \u00e9t\u00e9 automatiquement traduit de sa langue d’origine – l’anglais.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Avant de me lancer dans mon sujet, un aveu : J’ai pass\u00e9 les trois derni\u00e8res d\u00e9cennies \u00e0 travailler dans le domaine des bi\u00e8res, des vins et des spiritueux. Pas les vins, pas les fortifi\u00e9s, mais toute une gamme de r\u00e9v\u00e9lations alcooliques. J’ai pass\u00e9 les ann\u00e9es 2000 \u00e0 naviguer entre Gaia, Pinh\u00e3o et Lisbonne, mais j’ai pass\u00e9 autant de temps dans le Speyside et dans des brasseries artisanales \u00e9loign\u00e9es que dans le Douro. Cela signifie que je regarde toujours les Vins de Porto comme un \u00e9tranger.<\/p>\n

Il y a peu, en 2000, les ventes de Vin de Porto \u00e9taient principalement constitu\u00e9es de rubis et de fauves, \u00e0 une \u00e9poque o\u00f9 l’industrie des spiritueux venait de conna\u00eetre une d\u00e9cennie d’innovations explosives. Alors que les grands amateurs de whisky discutaient des m\u00e9rites relatifs des expressions de 12, 15 et 18 ans d’\u00e2ge, la majorit\u00e9 des consommateurs de vin de Porto buvaient encore des vins de moins de 10 ans. Le Vin de Porto \u00e9tait une niche dans le secteur du vin, et une ultraniche dans l’ensemble de l’industrie du BWS.<\/p>\n

L’heure \u00e9tait donc \u00e0 l’innovation liquide, qui n\u00e9cessitait \u00e9galement l’\u00e9ducation des consommateurs et la revitalisation de l’ensemble du secteur.<\/p>\n

Nous avons vu le Sandeman Vau Vintage, le Warre’s Otima, puis une flop\u00e9e d’id\u00e9es nouvelles. Ensuite, toute une g\u00e9n\u00e9ration de Vin de Porto blancs vieillis a \u00e9t\u00e9 lanc\u00e9e sur le march\u00e9.<\/p>\n

Avancez jusqu’en avril 2010 et M&S lance le Pink Port. \u00c0 l’\u00e9poque, Guy Woodward d\u00e9crivait la saveur comme \u00ab\u00a0plus proche de la vodka et du jus de canneberge que du Vin de Porto typique\u00a0\u00bb. Je suppose que Guy n’a pas pass\u00e9 les ann\u00e9es 90 \u00e0 boire de la vodka et du jus de canneberge, contrairement \u00e0 moi – il n’y a aucune similitude. Il n’est donc pas surprenant que des portos ros\u00e9s aient commenc\u00e9 \u00e0 appara\u00eetre chez d’autres marques suivant l’exemple de Taylor.<\/p>\n

La d\u00e9cennie pr\u00e9c\u00e9dente a \u00e9t\u00e9 celle o\u00f9 les cocktails sont pass\u00e9s de l’\u00e9tat r\u00e9current \u00e0 celui de courant dominant. Le Vin de Porto a in\u00e9vitablement suivi la tendance. En 2022, toute liste de cocktails digne de ce nom contient des recettes incluant du rubis, du tawny ou du blanc. Nous avons m\u00eame du Vin de Porto et du tonic dans des bo\u00eetes de conserve – blanc et rose.
\nAussi fou que cela puisse para\u00eetre, en 2022, les agences de donn\u00e9es quantitatives n’identifient que deux \u00ab\u00a0types\u00a0\u00bb de Vin de Porto : Tawny et Ruby. Pas m\u00eame le blanc ! Mais il faut maintenant changer de braquet. Qu’est-ce que cela peut signifier?<\/p>\n

    \n
  • S’agit-il d’une nouvelle couleur – le Vin de Porto adoptera-t-il l’orange de l’industrie du vin ?<\/li>\n
  • S’agit-il du format – verrons-nous des cocktails multiservices dans des bouteilles en verre ?<\/li>\n
  • S’agit-il du commerce de d\u00e9tail – le Vin de Porto peut-il produire le prochain Ap\u00e9rol ?<\/li>\n<\/ul>\n

    Tout d’abord, nous devons d\u00e9finir le spectre d’innovation du vin de Porto. Le Vin de Porto ne peut pas \u00eatre trop en avance sur la courbe, mais il ne peut pas non plus se permettre d’\u00eatre trop en retard. La nouvelle tendance la plus importante est le No\/Lo et les boissons r\u00e9fl\u00e9chies – comment diable le Vin de Porto peut-il s’y int\u00e9grer ? Ou bien le Vin de Porto \u00e9vite-t-il cette tendance et cherche-t-il \u00e0 suivre la prochaine – que se passera-t-il ensuite ?<\/p>\n

    Il y a tellement de potentiel dans ce vin fin et douloureusement sous-\u00e9valu\u00e9. Il est toujours temps d’aller de l’avant et de changer de vitesse. La plus grande histoire de cette d\u00e9cennie sera peut-\u00eatre celle de la durabilit\u00e9 et du \u00ab\u00a0net z\u00e9ro\u00a0\u00bb – c’est l\u00e0 que le Vin de Porto peut gagner, et gagner haut la main. Esp\u00e9rons-le. Mais qu’est-ce que cela signifie dans la r\u00e9alit\u00e9 ? Toutes les marques de vin ne sont-elles pas d\u00e9j\u00e0 naturelles et ne rendent-elles pas \u00e0 la nature ce qu’elle leur a donn\u00e9 ? Eh bien non. NetZero est un avantage concurrentiel, et il est mesurable. Il peut \u00eatre atteint \u00e0 de nombreux niveaux. Et puis il y a la biodiversit\u00e9 et la fa\u00e7on dont elle peut avoir un effet tr\u00e8s positif sur le capital naturel (la COP15 est dans quelques mois).<\/p>\n

    Je suis peut-\u00eatre partial, mais mon travail dans le domaine des bi\u00e8res, des vins et des spiritueux me fait dire que c’est la d\u00e9cennie du retour \u00e0 la nature. La marque qui en fait le plus, et qui le communique le mieux, sera la plus performante. L’industrie du porto peut attirer dans cette cat\u00e9gorie des millions de buveurs qui sont pr\u00eats \u00e0 faire le bon choix. Ils conna\u00eetront le plaisir du Vin de Porto et le transmettront \u00e0 toute une nouvelle g\u00e9n\u00e9ration de protecteurs plan\u00e9taires.<\/p>\n

    Paul Foulkes-Arellano<\/em><\/p>\n

    Londres, janvier 2022<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":5123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[73],"tags":[132,137],"class_list":["post-6570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-confraria-fr","tag-tawnyport-fr"],"yoast_head":"\nQuel est le spectre de l'innovation portuaire? 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